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Educate your market, watch your business boom.

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What we do

We build modern acquisition engines that turn your subject matter expertise into qualified pipeline.

  1. Attract

    We mine your sales calls for what prospects ask most, in their own words, then build the resource that answers it. Guides, white papers, cheat sheets, templates, calculators, training videos.

    The asset they take

  2. Nurture

    Each asset taken moves them into the next audience. Download the calculator and the calculator ads stop; the webinar invitation starts.

    The warmed segment

  3. Qualify

    Ad platforms optimize toward whatever you call a conversion. We set a bar and report only the leads that clear it, so the algorithm learns what a buyer looks like and hunts for more.

    Leads that clear the bar

  4. Close

    An informed prospect arrives ready. Your rep opens the call knowing which assets they've taken. Fit and terms instead of forty minutes of hard selling.

    The signed deal

  5. Attribute

    We match measurement to your sales cycle. ROAS at six months reads the wrong quarter; cohort tracking tags the ad, the audience, and the asset at first touch and keeps them attached through close.

Core services

Execution soup-to-nuts We run the demand, and we shoot the work that earns it.

Demand

Full-Funnel Performance Marketing

The system that turns your subject matter expertise into qualified pipeline, and proves which ad paid for it.

  • Paid media buying & creative testing
  • Funnel architecture & landing pages
  • Lead magnets & content assets
  • Email & nurture sequences
  • Cohort attribution & reporting

Craft

Full-Service Video Production

Concept to final cut, in house, shot by the same team that buys the media.

  • Brand films & sizzle reels
  • Paid social ad creative
  • Customer testimonials
  • Stop motion & product animation
  • Post-production & finishing
“I've never seen a marketer and a marketing team as caring, compassionate, and switched on as these guys.”

The Social Blueprint: 21,247 leads · $33.48 CPL · 2,506 qualified calls

Zac PernaThe Social Blueprint

Client stories

“best month [for sales] so far.”
JuanMarketing Director, REELIE
  • “They built a customized marketing funnel, revamped our website, and launched a meta campaign that has already generated over 1700 leads.”
    Henry ShellerDirector of Operations, SPIRIT Club$18.92 CPL
  • “We needed an honest audit of our marketing channels and a paid ads framework that could actually deliver ROI for our audience.”
    Ian McDonnellMarketing Manager, Gracie Barra Wear
  • “Our conversion rates improved because we had someone actually optimizing based on data, not just running campaigns.”
    Taylor RaulsDirector of Marketing, Athena® Ag
  • “Very savvy in terms of running ads, email marketing, funnel building, even packaging the offer.”
    Zac PernaThe Social Blueprint

FAQ

Common myths.

  • “Our sales cycle is too long to trace a deal back to a campaign.”

    It is too long for a calendar month, which is the actual problem — ROAS at six months reads the wrong quarter, and this month's number tells you almost nothing about this month's spend. So we don't measure by month. Cohort tracking tags the ad, the audience and the asset at first touch and keeps them attached through close, however long that takes. The question stops being what this month's spend did this month, and becomes what the people you reached in March went on to do.

  • “We can't tell which asset actually moved the deal forward.”

    You can, once the group stays intact. Every asset is tagged at first touch, so the cohort carries its own history: which guide opened the relationship, what brought them back a week later, what they watched before they booked. That is what decides what gets made next, and who sees it first — the report stops being a defense of the budget and starts being the plan.

  • “Attribution is a black box, bro... You just have to trust the platform.”

    You have to trust the platform's optimization, not its scorekeeping. Ad platforms optimize toward whatever you call a conversion, so we set the bar ourselves and report only the leads that clear it — which is also how the algorithm learns what a buyer looks like and goes hunting for more. The record of what happened lives with you, not inside an ad account, and it is the same record your reps open the call with.

Different questions? howdy@bada.digital

Get in touch

Call us. 312-600-8001

Nothing makes us crazier than a business you can't reach. So: a real phone number. If nobody picks up, leave a message and we'll call you back.

Rather book a time and take the funnel route? Be our guest.