
Dealership Accelerator
Quiz funnel · Paid social creative · Lead magnets
416%30-day ROAS
Brand-new AI product, zero market presence. We took it to market: $1.4M in managed spend at 416% 30-day ROAS, 2,300+ qualified demo calls.
Selected work
21,247
Leads
The Social Blueprint
$4.9M
Revenue influenced
Athena® Ag
416%
30-day ROAS
Dealership Accelerator
$18.92
Cost per lead
SPIRIT Club
Featured system · Agriculture
$81K in media. $4.28M in won revenue.
Athena had done the expensive part before we arrived. Real education on YouTube. Detailed guides. Trade secrets that most companies in agriculture would sooner die than publish. An R&D facility run in the open, with the findings handed to anyone who wanted them.
Three properties made that body of work commercially useful. The quality made it worth someone's time. The consistency made the brand familiar. The volume gave buyers more chances to find it, learn from it, and return when they had budget.
What was missing was distribution and measurement.
We built two offers on top of the existing material, put paid media behind both, and tracked each one to won revenue in the CRM.
The ads never had to prove Athena knew what it was talking about. That argument had already been won, years earlier, for free, on YouTube. The campaigns just had to find the people who had watched.
Screening room
The rest of the roster

Quiz funnel · Paid social creative · Lead magnets
416%30-day ROAS
Brand-new AI product, zero market presence. We took it to market: $1.4M in managed spend at 416% 30-day ROAS, 2,300+ qualified demo calls.

Lead magnet · Niche Magnet guide
21,247Leads
$711,243.82 in managed spend to 21,247 leads at $33.48 each, and 2,506 qualified calls at $283.82.

Marketing funnel · Website · Paid social
$18.92Cost per lead
1,721+ leads at $18.92 each. A new channel that became the primary growth mechanism.

Lead magnet · Family Home guide
1,045Leads
$24,061.53 in managed spend to 1,045 leads at $23.03 each.

Event coverage · Lead magnet · Sales training
$5M+Event revenue
Coverage across three separate in-person events, plus the NEPQ Closers Codex lead magnet. The three events brought in over $5M in revenue.

Funnel pages · Lead magnet · Paid social · Website
217Qualified leads
The Healthcare Practice Financial Growth Blueprint, a four-step funnel around it, Meta ad creative, and the site build. 217 qualified healthcare practice leads.

Lead magnet · Landing page · Email nurture · SaaS
493Leads
The 15-page 4 Metrics That Move Valuation playbook, its landing page, nurture sequence, and ad routes. 493 leads at $25.70 each.

Lead magnet · Paid social · Financial services
$6.97Per lead
The ten-page No B.S. Business Credit Blueprint, its landing page, and the Meta campaign behind it. 839 leads at $6.97 each and 251 booked appointments.

VSL funnel · Paid social creative · Media
$291Per qualified call
A brand-new VSL funnel end to end: the script, the ads, the landing page, the qualification form, and the book-a-call mechanism.